AI lead response and follow-up tools for real estate.

CloserflowAI runs three desks. Clozr is an inbound chat and lead-response agent that replies in under 60 seconds and books viewings. Champ is an outbound desk of trained closers calling FSBO, expired and foreclosed listings and your sphere, and booking the good ones into your calendar. Lensa runs content, social media and local search visibility.

Clozr never missing a lead, Lensa keeping you visible, and Champ filling your calendar. Here's what each one actually does, in plain terms.

Meet Clozr, your AI inside sales agent.

Clozr is the part that never sleeps: software working your pipeline around the clock, answering, following up, watching, and briefing. Here's each piece, one screen at a time. It exists because five minutes decides the deal: contacting a web lead within five minutes makes you 21 times more likely to qualify it than waiting thirty minutes (MIT / InsideSales lead-response study), yet the average first response is 42 hours and 23% of firms never respond at all (Harvard Business Review).

01

Inbound Lead Responder

A chat agent that lives on your platforms and never clocks out. It greets visitors with a real first name, answers questions about your listings, works out who's serious, and books viewings on the spot.

A Real Persona

Introduces itself with a first name and keeps it. Talks like someone who works at your firm, not like a bot reading a script.

Listing Lookup

Pulls real, available listings by zip, budget, beds and type, and suggests them mid-conversation.

Knows Your Business

Answers questions about your fees, financing and viewing process from your own materials. When it doesn't know, it says so instead of guessing.

Spots the Serious Ones

Reads intent, budget, timeline and financing as the conversation unfolds, and scores the lead accordingly.

Books the Viewing

Offers two or three real times from your calendar and locks one in. No forms, no phone tag.

Lands in Your CRM

Every detail the conversation surfaces (budget, area, timeline) ends up on the contact record automatically.

02

Lead Warmer

CRMs have a massive underexplored backlog. This works the contacts that went quiet and picks the ones worth a message, writes to each of them individually, and runs a four-touch sequence that doesn't read like a blast.

Explore your Market

Pulls the contacts who haven't been touched in months, straight from your CRM.

Resource Intelligence

Each lead gets sized up first. The ones unlikely to respond get skipped, not spammed.

Four Touches, Eight Days

Two emails, a text, and a closing note: each one written for that specific person, from their actual history.

Your Name on It

Email from your domain, texts from your number. It looks like it came from you, because it did.

Warm Handback

The moment someone bites, they move back into your live pipeline and your team takes over.

Runs Itself

The later touches send themselves on schedule. There's nothing for you to remember.

03

Meeting Minutes

Every client call gets written up the moment it ends (who said what, what was promised, who owes what by when) and saved to the right contact.

Listens In

Works with the call tools you already use. The write-up is ready seconds after you hang up.

Clean Minutes

Decisions, action items, dates and next steps: organized and scannable, not a wall of transcript.

Who Owes What

Every commitment gets an owner and a due date, pulled out where you can actually see it.

Saved Where It Belongs

Minutes attach to the contact's record; tasks land with whoever owns them.

One-Click Recap

Send the summary to everyone who was on the call, action items up top, your signature at the bottom.

Ask It Later

Ask in plain English what you promised a client, and get the answer.

04

Pipeline Intelligence

Twice a week, every lead in your pipeline gets a proper look. The ones going cold get flagged, the fence-sitters get the right nudge, and you find out which deal is most likely to close this week.

The Sweep

Every open lead reviewed, twice a week, without you lifting a finger.

Churn Alerts

Spots the leads drifting away, the widening gaps between contact, before they're actually gone.

A Plan per Lead

Each failing deal gets its own re-engagement plan, ranked by the odds of a response.

Rate Watch

When mortgage rates drop, the buyers it matters to hear about it first, with their new numbers worked out.

Fence-Sitters

On-the-fence buyers get a sequence built around their actual hesitation, not a generic check-in.

This Week's Closer

One lead, flagged as most likely to convert this week, with the reason and the next move.

05

NAR Compliance

Since 2024, no buyer tours a home without a signed representation agreement, and one missed signature can cost a full commission. This generates the right agreement, fills it in, and sends it with a friendly note. One click.

The Right Document

Drafted to current NAR compliance standards, and kept current as the rules evolve.

Your Details, Filled In

Firm name, agent info, commission terms and state-specific clauses come in automatically.

Buyer Info Too

The buyer's side fills from your CRM. No retyping names into PDFs on a Friday afternoon.

A Human Cover Note

It arrives with a short, plain-English note on what the agreement is and why it's signed before the tour.

One Click to Send

Trigger it mid-conversation, or have it fire on its own when the tour booking lands.

Knows When It's Signed

Watches for the signature, advances the deal, and tells your agent the moment it lands.

Audit Record

Manages the admin and keeps a clean, audit-ready record of every compliance document.

Expiry Reminder

Sends a reminder notification before any showing compliance document is set to expire.

06

Morning Brief

Every morning by seven, a short briefing: the new for-sale-by-owner listings in your area, what they're asking versus what the market says, and why each one is worth a call.

The Overnight Catch

Every new FSBO posted overnight in your zip codes, with yesterday's repeats filtered out.

Nearby Too

Covers the zips around yours, so you catch the deal one neighborhood over.

Price Context

Each listing charted against what similar homes nearby actually sell for. Over or under priced, at a glance.

The Comps

Three to five recent sales alongside each listing, so you walk into the call knowing the numbers.

Why It Matters

A short paragraph on what makes each one worth your morning, so you don't read the whole MLS.

In Your Inbox by 7

Email or text, before your day starts. Your team can get a copy too.

07

Post-Sale Onboarding

Closing the deal is the start of the relationship, not the end. This dispatches the right touch-points to every client you have already closed, so they remember who sold them the home, and who to call next time.

Welcome Sequence

The moment a deal closes, the client gets a warm welcome with keys-day details and who to call for what. Nobody is left wondering.

Anniversary Check-ins

It marks the closing date and reaches back out on the one-year, and every year after, with a genuine note, not a form letter.

Review at the Peak

Asks for the Google or Zillow review while the client is happiest, right after the win, when they actually mean the five stars.

Referral Nudges

Times and words the introduction ask so it never feels cold. Happy clients become your best lead source, on a schedule.

Home-Value Updates

Periodic "here is what your home is worth now" touches that keep you top of mind for the next move, and the one after.

Seasonal Touches

Helpful seasonal reminders, from gutters to tax dates, that keep the relationship warm between transactions.

360 View

Send us one walkthrough video of a listing and get back a version buyers can actually walk through: room to room, on their phone, at midnight.

Coming soon

Meet Lensa, your listing content and social media.

A dedicated content creator who runs your social presence, turning your listings, closings and local market into posts and reels that go out every week, whether you had time that week or not. Start with listing content that ranks.

Branding

We build and hold a consistent visual identity across every post, so your name reads the same everywhere a homeowner sees it.

Content Creation

Listing reels, just-sold posts and local market updates, written, cut and captioned for you. Closings become proof, posted while the win is still warm.

Cross-Platform Marketing

What works on TikTok dies on Facebook. Every post is built for where it's going, on a steady rhythm across Instagram, Facebook and TikTok.

GEO and AI SEO

We optimize your name and your listings for the AI answer engines, so when a buyer asks ChatGPT, Gemini or Perplexity for an agent, you are the one they get pointed to.

Generates trust through reviews. More views. More clients. More closings.

Dwello

AI voice agents that pick up your calls, qualify the caller, and book the appointment, in a natural voice that sounds like your front desk. On the way.

Coming soon

Meet Champ, your appointment setter on the phones.

A trained appointment setter who makes your calls and books the good ones straight into your calendar. Cold calling is the job every agent avoids. Now it's somebody's whole job, and that somebody works for you.

Outreach for deals

Reaches out to multiples a day to secure more deals.

Outreach for leads

Reaches out to multiple clients a day to secure more leads for you.

Financial verification

Confirms buyers are qualified before anything touches your calendar. No tire-kickers, no wishful bookings.

Property specialization

Knows your market and your inventory, so every conversation speaks to the listings you actually have.

Maximum conversions

Dials your numbers for maximum conversions.

New business

Contacts FSBO listings, foreclosed and expired listings and more to find you new business.